DSE 2023 to Feature Leaders Shaping the Future of Digital Out-of-Home Advertising

Unveiling the Future, Inspiring Change

Industry experts, leaders, and analysts will unite in Las Vegas on Sunday, December 3, for a compelling lineup of sessions at Digital Signage Experience. With a focus on tackling key challenges and shaping the DOOH landscape's future, this conference is a must-attend event for DOOH enthusiasts.

The world of DOOH has witnessed a remarkable transformation in recent years, evolving from static billboards to dynamic, interactive advertising displays. With advancements in technology, DOOH has become more engaging, adaptable, and impactful, offering advertisers a unique platform to reach and engage their target audience.

On Sunday, December 3:

• 8:30am - 9:15am - Global Digital Out-of-Home Media Forecast: Preparing for Key Challenges Ahead PQ Media CEO Patrick Quinn will set the stage with a presentation on the state of the DOOH Media Industry, unveiling exclusive first-look data, analysis, and forecasts from PQ Media's 13th edition of the celebrated "Global DOOH Media Forecast Series." Attendees can look forward to deep insights into DOOH ad spend, consumer engagement, and a panel discussion on the challenges and solutions that lie ahead.

• 9:30am - 10:15am - DOOH for Performance Marketing In this session, participants will explore how DOOH can be a powerful tool for both branding and lower-funnel performance marketing, supported by case studies and research results.

• 10:45am - 11:30am - The Future of Programmatic Digital Out of Home Witness the evolution of programmatic technology within the DOOH ecosystem, driven by Prebid and its members, promising a more automated and efficient future for DOOH advertising.

• 11:45am - 12:30pm - How Do You Set up a Digital Signage Network to Drive Advertising Revenue? An expert panel will delve into the essentials of monetizing a digital signage network, covering trends in ad tech, audience insights, and the role of software.

The future of DOOH is being shaped by innovative technologies and new approaches to advertising. The conference will provide a platform to explore how DOOH is redefining the advertising landscape and offering unique solutions for brands seeking to connect with their audience in an increasingly digital world.

On Monday, December 4:

• 11:30am - 11:50am - OOH Advertising Analytics With the Accuracy of Online and the Privacy of Print The focus shifts to advertising analytics, showcasing OOH's evolution in matching online analytics accuracy while respecting consumer privacy, highlighted by a case study from BlueZoo.

The Digital Out-of-Home Media Conference offers an informative platform for industry professionals, providing discussions, insights, and solutions that will shape the future of the DOOH industry.